Target Wants To Give Its Customers A Sephora Experience Fit For Anybody On A Budget

Updated October 27, 2017

Awesome news, beauty lovers! Target has announced that it will be redesigning its cosmetics section to more closely resemble Sephora. Keep reading to learn more!


Attention, all Sephora lovers scraping by on a Target budget! The Target makeup aisle is getting a makeover—and you’re going to love it.

According to Real Simple, the beauty section in Target is going to look more like a Sephora store, complete with open floor plans and great lighting.

Aside from the redesigned floor plan and new lighting, Target will also add additional service counters, more accessible shelving, and employees with knowledge of beauty and cosmetics.

According to Glamour, Target has announced that its stores will also be ordering more products from E.l.f., Glow Studio, and NYX Brow Bar.

The ultra-popular chain will reportedly revamp about 75 Target stores to start, and the redesign is expected to take place by the end of the month in some locations.

The best part? Like Sephora, Target will now allow its customers to try cosmetic products in the store before buying them.

According to Bustle, the Target location in New York City’s Herald Square has even added a NYX Professional Makeup Brow Bar.

“Our guests love to explore and be inspired. We see that across our assortment, and it’s particularly true in a category like beauty,” said Target EVP and chief merchandising officer, Mike Tritton. “This is one of the reasons we’re investing to create a more compelling experience…The new design in beauty pulls you in, it’s a specialty environment that invites you to shop.”

This move is an important one for Target, which reportedly scores about 10% of its revenue from the beauty section alone—that’s quite a big chunk of change for the company.

2017 has already proven to be a major year for Target, which recently announced that it would be dropping prices on everyday products in every store.

The unbelievable announcement came as a happy surprise to customers back in September.

According to a press release at the time, the move was meant to help Target shoppers get better overall deals on the products they already buy.

“We want our guests to feel a sense of satisfaction every time they shop at Target,” said Tritton. “Part of that is removing the guesswork to ensure they feel confident they’re getting a great, low price every day. We’ve spent months looking at our entire assortment, with a focus on offering the right price every day and simplifying our marketing to make great, low prices easy to spot, all while maintaining sales we know are meaningful to guests. And guests are taking note, appreciating much easier, more clear—and more consistent savings—at Target.”

Just when we thought Target couldn’t possibly get any better, they go and prove us wrong every single time!

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