‘Fixer Upper’ Stars Chip & Joanna Gaines Have Just Made An Exciting Announcement And Fans On A Budget Are Going To Love It!

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HGTV fans are in for quite the surprise: Chip and Joanna Gaines are launching yet another amazing home goods line.

And this time, it’s going to be at Target!

Diehard Fixer Upper fans absolutely adore Chip and Joanna’s signature “modern farmhouse” aesthetic, but most just can’t afford the price tag that comes with it.

That’s why we’re so happy to hear that the couple plans to release their new line, Hearth & Hand with Magnolia, exclusively through Target.

The line is set to include more than 300 incredible home items, including giftables, home décor, and tabletop items.

Launching on November 5, Hearth & Hand prices start at just 99 cents, with most items capping at just $30.

“For a while now, we’ve been working on a project that’s really meaningful to us and we are so excited to share the news with you!” Joanna wrote about the new line on Instagram.

For a while now, we’ve been working on a project that’s really meaningful to us and we are so excited to share the news with you! Hearth & Hand with Magnolia will be available at Target November 5th. Chip gives all the details at the link in my profile. #HearthAndHand @target

A post shared by Joanna Stevens Gaines (@joannagaines) on Sep 12, 2017 at 1:29pm PDT

In a post on the couple’s Magnolia blog, Chip revealed the inspiration behind the affordable line at Target:

“The most common request we get from people is for us to travel to their town and help them out with their house. We have four kids ages 12 and under, and Magnolia is based here in Waco, so traveling around just isn’t in the cards for us in this season of life. We are adamant that anyone can put together spaces they can be really proud of – rooms that are both comfortable and beautiful. All it takes is some basic know-how and having a few design guardrails in place. It is for this very reason that Jo has spent these past few years hard at work creating Magnolia Home. She’s made it easy for the rest of us who perhaps weren’t born with killer design instincts. With Magnolia Home, Jo has designed collections of essentials – from paint and wallpaper to furniture and rugs – that somehow magically work together without having to overthink it. Retailers all over the country carry these lines and it truly is the next best thing to Jo showing up at your front door with her sketchbook.”

According to Target, Chip and Joanna have also announced a charitable component to their line.

“Magnolia will donate time to help local communities and families in need, as well as provide monetary donations through the Magnolia Foundation to support organizations involved in orphan care, youth development, family housing and community restoration,” the company revealed.